COPY: DO NOT DUPLICATE

As Google does away with authorship and rel=author when it comes to search rankings relevance, it’s a good time to brush up on what Google is looking for on a page to make it rank high in searches: Good content.

When it comes down to it in my opinion since good content is what I do 16 hours a day, attaining higher rankings seems to be a bit more simple than it used to be. Well, actually yes and no. The content has to be good, like the best-good-content-ever-content. Like, if-you-were-going-to-church-you-were-going-to-the-princess’s (a real princess not your drama queen sister)-wedding-conducted-by-the-Pope-and-you-better-dress-for-it content. That type of content is not easy to create.

So what do you do, especially if you’re trying to write item copy for a small business that is competing with some pretty sizable competition? Seriously, what do you do, because for once, I’m stumped.

KIDDING!

First, you employ your kids to finger paint pictures. While studying their brilliant swirls and stuff, you think, pfffft, paint outside the lines.

The most amazing content is just like all the other content – except it’s better. It’s fresher. It’s more engaging. It’s more fun. It’s more everything.

You take chances and spread your wings and let go of convention while hanging on to convention. Makes sense, right? Well, you have to still play by the rules, but try and bend them as far as you can, and you will know when you have gone too far when you read over what you wrote. I’ve already mind-marked about 75 things my editor-in-chief here at Sawfish Online will red pen me on, and I will fight to near death to keep everyone of my words. Why? We’re different here. We play different rules.

Be different. And whatever you do. DO NOT COPY/PASTE/REPEAT.  Do not rubber stamp your copy. You might as well hang a sign on your website and tell all your customers to just shop at Walmart then.

Be creative. Be Cool.

Larry

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