First, we all know SEO stands for search engine optimization. Technically, you still have to do this. You still have to have a nicely trimmed sitemap, non-crap-filled urls, and other on page, off page and behind the scenes things you do to get the rankings. It’s a must. You must optimize your junk to be seen by Google and its creepy crawlies.
Some people call it content marketing. We at Sawfish Online call it content marketing. We also call it SEO. Are they the same? Not really, but … kinda. I say that because content now plays an increasing role in search engine optimization. So does having great off page content, such as guest blog posts or another authoritative articles that link BACK to your site. That is a big deal in increasing your SEO rankings.
Our friends at the Content Marketing Institute agree. SEO and content marketing sort of go hand-in-hand, like Batman and Robin, or Fred and Barney, or Superman and Lex Luther. No, wait, that’s a bad analogy, but you get the point.
They work together! But just try and not do any of the technical SEO and see what happens. You’re gonna get skunked! So you see, Fred, SEO is not dead like a head that is red while lying in bed instead of being said that he should be fed some mayonnaise. My daughter loves saying mayonnaise, too. It’s just part of the puzzle now, not the entire paying surface.
Cheerio, you crazy turkeys and long live SEO!
Man, I've been saying this for years. Someone for every project always has to ask why we don't do SEO just like our competition and all the others.
Want to know why? We usually have to be nice, so we give a long, drawn out reason that everyone's needs and audience is different, blah, blah, blah.
However, our friends at ConversionXL.com explain it in a Sawfish Online kind of way:
“Stop copying your competitors — they may not know what the f*** they are doing either”- Peep Laja
And if, just by chance, your competitors do know what they are doing, well, they're already doing it, and it will be very hard to beat them at their own game.
One last thing. Why don't I get to swear like that in posts?
Larry is a content marketing professional, an experienced copywriter, avid fisherman, amateur sailor, teller of kinda funny jokes, pancake connoisseur and an overall OK guy who founded Sawfish Online.