Glossary of Terms

Content
Content is anything on a webpage that delivers information. Content can be copy (words), images, videos, product reviews, blogs, social media posts, sketches and documents that help a customer or visitor understand a message conveyed on a website.

Content Marketing
Content marketing is a phrase that is becoming popular that really means online marketing. It's pretty much the same as traditional marketing with more website and social mediate site marketing opportunities and less print (or traditional) marketing -- although not zero.

Social Media
Social media are all the sites where we share our stuff such as facebook, twitter, instagram, pinterest, youtube and vine. As busy business owners, these sites may come across as annoying, but social media is becoming more important in content marketing than ever.

SEO
SEO is an acronym for Search Engine Optimization. It's a buzz term that is often used but not always readily understood. SEO is always changing; before it was very technical and secretive, but now it's more about good, relative content. Some legacy SEO pieces remain like keywords and search rankings in Google, Bing and Yahoo,

Content Strategy
Strategy is your plan, and then having back up plans for your back up plans. Calling it a strategy just sounds cooler. It's important to know and understand all parts of your content and how they work in order to form a solid strategy that will set up your business for success.

Content Consulting
Content consulting is when a company like Sawfish Online comes in and gives you and your online content a gentle nudge in the right direction even though you might be doing most of the work. We're experts in content, you're experts in your business, which is why we make a great partner for you whenever you need us.

The term SEO is thrown around all the time it seems these days, but don’t feel bad if you don’t know what it means or why you need it because in reality, not many people do. Sawfish Online is here to give you some insight into SEO.

At the surface, SEO stands for Search Engine Optimization. The full definition itself is even a puzzle, but simply put, search engine optimization is the process of gaining your website visibility to search engines like Google, Bing and Yahoo and being at the top of the search rankings.

There are two types of SEO, organic and paid. Organic is natural search that is based on your website’s content and other factors that are complex and, honestly, unknown outside the vaults of Google. Paid search is exactly that, you pay Google or Bing to come up at the top for certain keywords you are targeting in hopes customers or potential customers click on your link. It is effective, but can cost a lot of money.  After all, it’s advertising.

There are a lot of complexities to search engine optimization, and they’re changing all the time. Give us a call or email Sawfish Online to see how our consulting and coaching services can help you and your website improve search engine rankings through paid or organic SEO.