This morning was perfect for coffee on the back deck as the sun came up. It was perfect to catch up on reading some industry news in the quiet before the day became full of emails, ringing phones, inevitable discussions of home add-ons and home improvements, and finally a whole bunch of work that, oddly enough, I look forward to doing.
There was one thing that stood out to me while reading this morning. It was a rather small, but powerful, quip on Twitter, and it read “marketing is nothing more than making sure something doesn’t die, so why are you so serious?”
That is why I love content marketing. Other than being a standup comedian, I don’t think there’s another profession where your personality can be so prominent in your work. Of course there are times that call for seriousness, and Lord knows I’ve shown the fun side of myself and my work at the worst possible professional moment, but truth is, we all have, and we all live, and we all move on. And yes, I’ve been told to quit having so much fun at work before. After the stun wore off, I looked at my boss and said “that’s kinda like asking the Pope to quit praying so much. Why would you do that?”
So, whether you’re a serious work ‘til you drop type, a happy go-getter, a fun socialite who craves group interaction, and whether you own your own business or work for someone else, let yourself come out in your work or else you will never live.
Live life you wonderful you,
It occurred to me while sitting in the barber’s chair when Scotty, my barber, asked me what I’m doing these days and I said content marketing, coaching and consulting. When he asked what content was, I realize not everyone knows what the basics of websites are – they just know they need one for business.
So I started to explain content, and it wasn’t as easy as you think. I know content. I sleep it. I pour it on my cereal in the morning, yet, it wasn’t cut and dry answering the point-blank question. The dictionary has some pretty vague definitions of content, and I could take the easy way out and say content is anything that delivers information such as copy, images, blogs, videos, etc.
But what is content really?
Content is your story. It’s your fingerprints to your business that says this is all mine. Whether through words or images, your content connects you with individually unique and different people throughout the world. Content is the very fabric of your website and the information that delivers your message. It’s the most important thing you can focus on besides your business itself.
Look forward to our next blog when we look into and explain SEO
Content marketing is a pretty crowded field which is why Sawfish Online spent last week and this weekend developing and tweaking a new approach to better serve customers in the form of content coaching and consulting.
Yes, we still do all of the content creation and marketing we’ve done, and we still do it well, but we have listened to clients explain their needs and realized in-office or online coaching of business owners and marketing teams is a productive way to empower businesses in the online world. Sawfish Online follows up our coaching programs with consulting sessions to make sure you stay on track using the information learned from our coaching.
Of course, if the work turns out to still be too much for you, we can come in and help out like always with your content and marketing pieces.
Whether it’s consulting, coaching or creation, call Larry at (630) 414-7545 or email him at Larry@SawfishOnline.com to learn more about how Sawfish Online can help your business and improve your website content.
Many of us remember that Forbes magazine headline “Content is King” a few years back. Everyone scrambled to make sure they had tons and tons of content on their websites, and it gave a lot of us content professionals some pretty good job opportunities. Things have changed somewhat, though.
Content isn’t really king anymore. It’s more like the queen – still crucial for your website and to your company’s success, but a step down in the hierarchy of ultimate importance.
What’s taken content’s place?
Context is how you can target your specific audience while simultaneously gaining a larger audience. If your website is selling automotive services, don’t just sell your services, but have content that sells tires, suspension components and whatever other items you sell with your services. By doing this, you’re not only reaching your targeted audience of those who need auto service, but you are also reaching out and serving individuals who are looking for new tires, new struts or new wipers. By adding a more tailored “how,” “what” and “why” context to your content, you’re providing a more specific explanation of all the services you offer.
If you're wondering if your content has context reaching your targeted audience, give Sawfish Online a call and we can help sort it out in a manner that is easy to understand and easy to action.
Larry is a content marketing professional, an experienced copywriter, avid fisherman, amateur sailor, teller of kinda funny jokes, pancake connoisseur and an overall OK guy who founded Sawfish Online.