Glossary of Terms
Content is anything on a webpage that delivers information. Content can be copy (words), images, videos, product reviews, blogs, social media posts, sketches and documents that help a customer or visitor understand a message conveyed on a website.
Content marketing is a phrase that is becoming popular that really means online marketing. It's pretty much the same as traditional marketing with more website and social mediate site marketing opportunities and less print (or traditional) marketing -- although not zero.
Social media are all the sites where we share our stuff such as facebook, twitter, instagram, pinterest, youtube and vine. As busy business owners, these sites may come across as annoying, but social media is becoming more important in content marketing than ever.
SEO is an acronym for Search Engine Optimization. It's a buzz term that is often used but not always readily understood. SEO is always changing; before it was very technical and secretive, but now it's more about good, relative content. Some legacy SEO pieces remain like keywords and search rankings in Google, Bing and Yahoo,
Strategy is your plan, and then having back up plans for your back up plans. Calling it a strategy just sounds cooler. It's important to know and understand all parts of your content and how they work in order to form a solid strategy that will set up your business for success.
Content consulting is when a company like Sawfish Online comes in and gives you and your online content a gentle nudge in the right direction even though you might be doing most of the work. We're experts in content, you're experts in your business, which is why we make a great partner for you whenever you need us.
Larry is a content marketing professional, an experienced copywriter, avid fisherman, amateur sailor, teller of kinda funny jokes, pancake connoisseur and an overall OK guy who founded Sawfish Online.