There’s a public access TV station in our town. Once in a while I find myself stuck on the channel, and the wife asks me what in the world I’m doing. I’m thinking, not paying attention. I’m thinking of how when I was a kid, playing baseball every minute of every day, I hated striking out. I’m thinking of how that fear striking out on the diamond is still there in my professional, business life today.
Online content and business are much like baseball – except in content and business there are no fastballs – only bean balls, curves and change ups. If you know even a little about baseball, you know curveballs and change ups are there to get you to swing and miss. Those pitches were invented to trick you. Then there’s the bean ball. Once you take one of these to the ol’ noggin, you don’t ever want to get back into the batter’s box, but you have to. The next pitch you see you swing at while running toward the dugout, but at least you got over the fear of getting into the box to take your hacks.
Content and online business is much the same. You’re going to take a pitch someplace it hurts, and will hurt badly for some time, but you know you have to get back in the box. Bad online content with a wayward (or none at all) marketing strategy will happen, but at least you have something.
You have a passion for a business that you are putting out there. That’s like getting into the batter’s box and facing the pitcher with the nastiest stuff in the league. And he is going to throw you some of the toughest curveballs and change ups you ever faced, and you’re going to swing and miss a lot, but you’re in the box. And now you know what to expect next.
My passion was once to be a professional baseball player. My love and passion now is solving the endless puzzle of online content and content marketing. My passion is the same as yours: business and success, which is why I formed Sawfish Online. Perhaps like some of you reading this, I was afraid of stepping into the batter’s box. I didn’t want to take one to the head, and I certainly didn’t want to strike out.
Then, on that public TV station, there it was – a corny, blown-up block quote superimposed over an image of the great Babe Ruth. The quote read “Don’t let the fear of striking out hold you back.” There’s no longer any holding back, we’re swinging for the fences.
Larry is a content marketing professional, an experienced copywriter, avid fisherman, amateur sailor, teller of kinda funny jokes, pancake connoisseur and an overall OK guy who founded Sawfish Online.