Content vs. Context: Who is the Real King?

Many of us remember that Forbes magazine headline “Content is King” a few years back. Everyone scrambled to make sure they had tons and tons of content on their websites, and it gave a lot of us content professionals some pretty good job opportunities. Things have changed somewhat, though.

Content isn’t really king anymore. It’s more like the queen – still crucial for your website and to your company’s success, but a step down in the hierarchy of ultimate importance.  

What’s taken content’s place?

Context.

Context is how you can target your specific audience while simultaneously gaining a larger audience. If your website is selling automotive services, don’t just sell your services, but have content that sells tires, suspension components and whatever other items you sell with your services. By doing this, you’re not only reaching your targeted audience of those who need auto service, but you are also reaching out and serving individuals who are looking for new tires, new struts or new wipers. By adding a more tailored “how,” “what” and “why” context to your content, you’re providing a more specific explanation of all the services you offer.

If you're wondering if your content has context reaching your targeted audience, give Sawfish Online a call and we can help sort it out in a manner that is easy to understand and easy to action.