It’s hard to imagine, but sometimes we get lost in our own ego – our own thoughts of importance and knowledge that we write or say something and then we move on as if that’s the end. In our line of business, content and online marketing, that can no longer be the way. In fact, if you write something and let it go (yeah, I started singing it, too) whatever you put out there will most likely die a lonely death and your client or customer will say something on the order of “what am I paying you for?”
Your content has to be nurtured and curated like fine museum pieces – dusted off before the dust is noticeable, straightened before anyone sees it’s crooked, and my God, comment back to people on social media.
Stagnant content is annoying and can be detrimental to your site. It shows you’re either not paying attention or don’t care about your content or your site. Not commenting or participating in discussion on social media is downright rude. It’s social after all – a two-way conversation meant to evoke dialog, whether it’s “deep” or in emoticons. By never responding or discussing, you’re pretty much saying you don’t care about the people who take the time to care about you, you’re site and your cause.
Even if someone is just chapping your rear end and being an annoying smarty pants, play along if you must and use it as an opportunity to market something you offer in your voice or personality. It might take time and talent, but it gets easier and faster the more you do it, and it is definitely worth it.
Larry is a content marketing professional, an experienced copywriter, avid fisherman, amateur sailor, teller of kinda funny jokes, pancake connoisseur and an overall OK guy who founded Sawfish Online.