Man, I've been saying this for years. Someone for every project always has to ask why we don't do SEO just like our competition and all the others.
Want to know why? We usually have to be nice, so we give a long, drawn out reason that everyone's needs and audience is different, blah, blah, blah.
However, our friends at ConversionXL.com explain it in a Sawfish Online kind of way:
“Stop copying your competitors — they may not know what the f*** they are doing either”- Peep Laja
And if, just by chance, your competitors do know what they are doing, well, they're already doing it, and it will be very hard to beat them at their own game.
One last thing. Why don't I get to swear like that in posts?
Larry is a content marketing professional, an experienced copywriter, avid fisherman, amateur sailor, teller of kinda funny jokes, pancake connoisseur and an overall OK guy who founded Sawfish Online.