Long Live the SEO Algorithm!

My daughter loves to rhyme her words. I can’t count how many times she has used “Fred” and “head” in a rhyming story. I write this because, I just pinned an info graphic someone made that read “SEO is Dead.” The first thing I did was say (in my head) “SEO isn’t dead, Fred – not like brush-your-teeth-and-go-to-bed dead.”

No, in fact, SEO is doing quite well and living a fantastic life with its Google sugar daddy on the computers of billions and billions of nerds like me. It’s just … changed a little.

First, we all know SEO stands for search engine optimization. Technically, you still have to do this. You still have to have a nicely trimmed sitemap, non-crap-filled urls, and other on page, off page and behind the scenes things you do to get the rankings. It’s a must. You must optimize your junk to be seen by Google and its creepy crawlies.

Some people call it content marketing. We at Sawfish Online call it content marketing. We also call it SEO. Are they the same? Not really, but … kinda. I say that because content now plays an increasing role in search engine optimization. So does having great off page content, such as guest blog posts or another authoritative articles that link BACK to your site. That is a big deal in increasing your SEO rankings.

Our friends at the Content Marketing Institute agree. SEO and content marketing sort of go hand-in-hand, like Batman and Robin, or Fred and Barney, or Superman and Lex Luther. No, wait, that’s a bad analogy, but you get the point.

They work together! But just try and not do any of the technical SEO and see what happens. You’re gonna get skunked! So you see, Fred, SEO is not dead like a head that is red while lying in bed instead of being said that he should be fed some mayonnaise. My daughter loves saying mayonnaise, too. It’s just part of the puzzle now, not the entire paying surface.

Cheerio, you crazy turkeys and long live SEO!

Larry