A lot has been going on around Sawfish Online lately, and it's a wonder for two reasons. The first reason being it's amazing to get anything done around here with two awesome kids who love adventure and fun at every turn and see their dad as a great big lumpy jungle gym (it doesn't help when he lays on the floor to watch football). The second, I just did an audit of our own site and found that none of the title tags we wrote months ago were showing up.
For those who don't know, title tags are quite possibly the most important piece for good search rankings. They send the largest signal to Google to quickly explain what a page's content is supposed to be about so Google can quickly judge if your page is relevant in a search query. It's more involved and complicated than that, but essentially the title tag is the overall theme to your page and the content on the rest of your page best match up to it or it's curtains for you!
The closer a title tag is to what a person is searching for, the more your page gets Google's attention. Then Google goes into its index and checks to see what content is on your page with that title tag and url. If Google then thinks you're more relevant than all others, you're ranked No. 1.
For some reason our title tags were reading "Content" and "SEO" and "Rum" (silly me). Well, that would certainly explain the drop in analytics we've been watching lately. The only people who type "Content" or "SEO" into a Google search are the same people who type 55378008 into a calculator and then turn it upside down.
OK, who just turned their laptops or tablets upside down?
Of course there's a lot more to good SERP rankings than title tags. There's something beyond 270 signals that we know of that Google looks for to determine who ranks where for what. What you can do to make sure your site ranks the best it can on Google or Bing is start with good -- NO -- great content that is unique to you and you only.
If you search for rum and Sawfish Online comes up, click on the link and drop by and say hello. That would be a real kick to know we rank for rum. Finally get something in return on my rum investments beyond a headache, ticked off wife and an empty wallet.
Perhaps I should get back to fixing the title tags.
Larry is a content marketing professional, an experienced copywriter, avid fisherman, amateur sailor, teller of kinda funny jokes, pancake connoisseur and an overall OK guy who founded Sawfish Online.