What is Content, Really?

It occurred to me while sitting in the barber’s chair when Scotty, my barber, asked me what I’m doing these days and I said content marketing, coaching and consulting. When he asked what content was, I realize not everyone knows what the basics of websites are – they just know they need one for business.

So I started to explain content, and it wasn’t as easy as you think. I know content. I sleep it. I pour it on my cereal in the morning, yet, it wasn’t cut and dry answering the point-blank question. The dictionary has some pretty vague definitions of content, and I could take the easy way out and say content is anything that delivers information such as copy, images, blogs, videos, etc.

But what is content really?

Content is your story. It’s your fingerprints to your business that says this is all mine. Whether through words or images, your content connects you with individually unique and different people throughout the world. Content is the very fabric of your website and the information that delivers your message. It’s the most important thing you can focus on besides your business itself.

Look forward to our next blog when we look into and explain SEO